Story Behind the Art : Handwoven in the rugged high-mountain region near Taabriz, Heriz rugs are celebrated for their magnificent geometric strength and remarkable endurance. Crafted using durable, lanolin-rich wool from local sheep, these rugs are naturally structured to withstand decades—often generations—of daily use. Their iconic design is the bold, angular medallion: large, commanding, and framed by spiked leaves, stylized vines, and powerful geometric figures that radiate outward. Deep red fields, navy borders, ivory accents, and earthy neutrals contribute to their architectural presence. Known equally for their rugged durability and dramatic aesthetic impact, Heriz rugs continue to be adored in both traditional and sophisticated modern settings.