Story Behind the Art : Heriz rugs, woven in the mountainous terrain near Taabriz, are distinguished by their bold geometry and exceptional structural strength. Their coarse, lanolin-rich wool produces rugs that endure decades of wear while maintaining their visual richness. The commanding angular medallion—a hallmark of Heriz weaving—radiates outward through stylized leaves and powerful motifs. Their palette of reds, blues, ivory, and earth tones gives them an architectural presence. Admired for their rugged beauty and longevity, Heriz rugs continue to be cherished as both durable household staples and dramatic decorative statements.