Love this rug, love the quality, love the value! I was hesitant to order because I was afraid the color was not as it appeared on the website. I ordered the "RED", it is a beautiful cranberry as I had hoped it would be! The center is i lighter shade, but not a flat color, it has variation and texture. The boarder is a rich cranberry red and has a very plush feel to the feet. I would recommend this area rug, purely on quality and value.