I wanted a rug for our new nursery (baby on the way in two months!). It needed to be white-ish. Cozy, comfortable for little feet. I didn't want crazy synthetic material. And it didn't hurt if it had some style to it. I saw this and thought it was too good to be true. It feels and looks like a big sweater for your floor. It fits our modern nursery to a tee. And was by far one of the best priced rugs we looked at. I was excited when we bought it and now that it's here I am even more thrilled. LOVE LOVE LOVE this rug!