I love this rug!!! I bought three! I was a little concerned when I first received the rug because it didn't look plush at all. I took a medium bristled brush and gently brushed the rug. This removed the excess hair and opened the fibers right up, making it soft and very plush. I noticed that if I brush the rug often, it removes any dirt or whatever falls into the rug before it falls too deep into the rug making it difficult to remove. I have two small children and I don't have any issues with hairs from the rug getting all over them. This is due to the fact that I make sure I brush it often. It truly is a beautiful rug.