I've always had an issue finding a good hair iron. My hair is very think and wavy rendering most irons worthless to me. I love how quickly the GHD iron heated up and how well it handled my hair. I was able to straighten it with 1 or 2 swipes down a sections (where all other irons I've tried take me 3 to 5 times before it's adequately straight... not good for your hair at all). This iron might not be as inexpensive as you might find at a local chain store, but it's worth the extra cost if you want quality.