I am a connoisseur of down pillows. I just purchased this in King size. It is medium firm. I am a side sleeper and I sleep with several down pillows this being the top one. It is super fluffy and keeps shape well. The outer cover is not as soft and touchable as microfiber or egyptian cotton but with a soft pillowcase is unnoticed. This pillows quality seems similar to a pillow I paid 120 dollars for. I will definitely purchase more of these and they are so inexpensive I will purchase a pair for my guest bedroom! Best thing they are made in USA. I am very pleased with this purchase. If you love down but not the high price you will love these!