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Web Analytics 101
 from Islip New York,  Jan 12, 2008

Here is a great book if you want to know what all the bells and whistles of what makes a website work from a technical and marketing perspective. The higher the conversion rate the more money you should be making. It is just full of good information. For those who are in the field he does a great job defining the job description for a web analyst. It has the right terminology to strengthen a resume. This is only the second book put out by an industry expert.

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