When it came to purchasing a watch winder I did more research than i have ever done! I searched every brand and price on the web as well as in many stores. while i almost purchased a different brand, experts from watch forums told me that if i invest another few bucks my watch my last me a few more years. my watch costs around $3500 and i dont have any more money for an expensive winder. thanks overstock for reducing the price enough for me to get it. additionally, the roadster and the regular module 2.7 are basically the same price because they function the same. they only differ with design. hope you enjoy it as much as i do!