This flat iron was recommended to me by my hair stylist. It heats up to 450 degrees in less than 30 seconds! Fantastic for those in rush. And you don't have to have perfectly dry hair to style with this iron. It will style lightly damp hair also. The plate housing is thin and light weight, making it easy for me to straighten all the way down to the root of my short hair, or even able to curl with just the bend of the wrist. I especially like that you can adjust the digital heat settings for thicker/harder to style hair. It has a long cord that is great for outlets that would normally be out of reach. This is the first "professional" flat iron I have purchased and I absolutely love it!