I'm a dedicated down pillow fan, and I deliberated long and hard before ordering these down alternative pillows. I made my decision based on all the customer reviews about their quality and softness--in particular, how another customer who had always used down pillows was so happy with the alternative filling, and another customer who was in fact not happy with the pillows because they were too soft and provided virtually no support. Down pillows are soft and flexible. So when I received the two Tommy Bahama Ultimate pillows that are so think and firm that there's no way I can sleep comfortably on them, I was very disappointed. They're well made, but definitely not how all the information available described them, and certainly not a viable alternative to the real thing!