Like others, I purchased these for a 26x26 sham, and the fit is perfect. It's tight, but I prefer them to fit snug versus loose. My fiance decided to purchase a set of euro pillows for our other bed and went to buy them at a local department store. He paid $14.00 for each one, and the quality of them isn't near what I received from Overstock and I paid less. I would recommend these pillows to anyone. They look great and are a great value!