I love these pillows because they are not only soft & fluffy, but you can also fold them in half, scrunch them up to make them comfortable to your needs & they always seem to go back to their fluffy shape when you have abused the heck out of them like I do! I use them a top another flatter pillow & both work well for me & my husband. Great for under the arm support if you have shoulder pain. Just enough siftness to keep you very comfortable & the softer support seems to feel better. I highly recommend these pillows...but they are not firm or even close to medium soft. These are fun softies you can position however you wish. I do recommend using them with a second flatter pillow that can support this softer pillow. I say that because I need some lift due to a neck spur. But something soft against my neck & these pillows work great for us. I want to buy another set of them to add more comfort to our sleeping..