When I received this comforter, I was disappointed that it is not as fluffy as my former down comforter. Other reviews made this point, but I would like to make it very clear that this will be warm and insulated, but not a "fluff cover". The fabric is very nice, however I plan to cover with a duvet so the fabric won't be directly touching my skin. The price was right for me, and I won't go through the hassle of returning, but I advise those interested in creating that "sleeping on a cloud" feeling to look elsewhere. Perhaps I should have sacrificed the overall fabric quality for increased plush. I had to go with the down alternative this time, but I know that Bed Bath and Beyond has a down alternative comforter that is quite fluffy. Hope these thoughts are helpful.