Bought this bedskirt for my bedroom remodel. The color is very rich red. It really "pops" with the color of my new multi-patterened sage quilt, which has a red/rust color in it. It brings a richness and color to the room, especially when paired with the matching pillowcases. Nice soft fabric - a little thinner than I thought it would be but it drapes nicely and serves its purpose well as a bedskirt.