After purchasing an 800 thread count duvet cover for my genuine down comforter, I decided to go with the 300 count for my alternative down comforter and I can't tell the slightest difference in quality. It is soft to the touch, extremely well made, and fits my comforter like a glove. A nice detail is the buttons closing on the inside for an almost seamless appearance. I ordered it in Navy Blue and it is very very dark. All around extremely pleased. Plus, you can't beat the price.