I bought the duvet set for the color thinking it would be a stop gap measure until I could find something in this color of higher quality. I am amazed at the depth and richness of the color -- much better than I expected -- and even more amazed at the quality of the duvet set in general. It has a beautiful "feel" to the fabric, soft and silky with good weight. The size is generous, there has been no shrinkage and the color has stayed as vibrant as when it came out of the package. This duvet set is absolutely a keeper!