This is my first duvet cover, I was just using my down comforter alone (gasp! the horror!) but realized I would have to wash it at some point, so I got this. It's white, but it does have some creamy, off-white undertones, not brightest white, but still white. It is soft, easy to get your comforter inside, and looks nice all made up. The shams are also very nice, quality. Downside: as you can see in the picture, the stripes are a little more casual and a little less luxe, but they still look nice. If I had a bigger budget I would have gone for wider more dramatic stripes, but this is still great looking. Overall, great duvet, very pretty and breathable too.