I deperately needed a new mattress. I'd been using the same one for over 7 yrs (I know...horrible). I wanted a memory foam because it's best for side n back sleeping. I also wanted gel because i read that memory foam mattress run hot. I was so hesitant because there are so many mixed reviews. Everything from the way it smells, it's a lot firmer than I expected, the color is dark, etc. But I bit the bullet and bought this mattress. I have to say I'm pleased! I'm so happy with my mattress and the price is excellent to boot. It's right in the middle (may a little toward firm) as far as comfort. the brown band on the mattress isn't as dark as it appears on the website, which was a big concern for me as I like light colored sheets. The mattress took less than 72 hrs to reach maximum inflation and the smell was strong initially but, it either went away by day two or I simple no longer noticed it. And I did not leave windows open to air it out either. As a matter of fact I kept it in a closed room during the day because I didn't want my cat to think it was new bedding for her.