My husband and I waited like little kids at christmas for this topper to arrive, and we let it unfold and flatten out for 24 hours, then put it on the bed and hurried to bed looking forward to our wonderful nights sleep. Ill tell ya, that thing is hard! if you roll over, its hard again, then you slowly start to sink in, but overall, we were not impressed with the money we spent and how hard it was. we knew going in that it wouldnt be as soft as an egg crate topper, but we were definitley not expecting it to be this hard. I wouldnt recommend this to my friends. Hopefully it will soften up!