My husband's Rolex has kept perfect time ever since we purchased this winder for him. (A huge improvement from when he didn't have a winder!)I wasn't positive on the brand"Red Rocket" initially...but figured we'd give this one a try before spending a lot more on a similar item from Orbita.The winder is a very pretty color and looks to be of very good quality. We really like how it allows you to see the watch as it sits in the box. Similar winders (with the wood and glass options) elsewhere seemed to cost at least $300 or so.Ironically, a few days after I purchased this via Overstock I noticed that one of our local jewelry stores had the exact same winder for over $200! Overstock continues to be my first place to look whenever purchasing gifts!