Deep rich black color was exactly what I expected. It is a cotton blend, so it is not shiny; it is cotton black. Beautiful fit and construction is super! Loved all the extra pillows that came with this comforter set too. I would have preferred a choice of black, white or maroon pillows, but the black are fine too. I have maroon sheets on my bed and think that color compliments the black much better than black on black. The fit is great; I ordered a King for my king-size bed and extra thick mattress with pillow top, and even the sheets are a great fit. Just love everything about this set!