This model is a bit pricier than some of the others on the market, but there is a noticeable difference in quality. Most, if not all available electric blanket/warmers, are currently produced in Asia; so, many of the elements are pretty much the same. But the Serta Plush is thick and soft, and the wires are well covered--not sticking out like odd little veins. The controls are easy to handle, even in the dark, and the unit heats up speedily and evenly. I chose the throw to use on a bed, where it works just great for the purpose and it has ideal portability. The color selection is a bit limited and slightly quirky. The topaz, for example, is a kind of neutral beige shade. But it blends quite well with the other decor colors. Overall, very satisfied with the purchase.