I was very skeptical about buying a matress online, especially with a no return policy on matresses becuase my husband has a bad back and is pretty picky about beds. The bed is great quality and looks and feels a lot more expensive than other beds we looked at in stores for the same price. It is very comfortable and truly is a firm bed with a plush topper that makes it comfortable. Would definately recommend this bed to anyone looking for a deal. Shipping was also really great with white glove service.