My boyfriend and I LOVE this mattress! We switched from your traditional coil/spring mattress to the latex mattress and will never go back. This mattress is very supportive and it greatly decreased the back pain we get from both being on our feet at work for 12 hours. It is similar to a memory foam mattress, however, you don't feel like you're sinking deep into the mattress like you do with memory foam. It is on the firmer side and if you're used to a very soft mattress they do sell the a mattress topper, but it feels amazing without it. I would recommend this to anyone who needs a supportive mattress without feeling like you're sleeping on concrete.