Bought in late october or early november. the hubby and i had been wanting a king size bed for a long time. we went to store and tried out a latex foam mattress- little pricey. thought i would check the O. YEAH- they had one at a great price. i wanted the latex foam as i had heard too many people complain about sinking into a memory foam mattress. my research also showed that the latex lasts longer with no indentions from the weight of a body laying in bed. the hubby wanted a firm mattress. most of the reviews stated that the bed was very firm (if not too firm). we were so shocked to see our king size mattress arrive in a tall 12x12 box. crazy...the hubby was like..."are you sure you ordered a king??" we opened very carefully (according to some people if you cut box open you could cut mattress)- no knives just very carefully and then ripped it open with bare hands. he's been sleeping like a baby. it is very FIRM. but the great thing about that is neither one of us is disturbed when the other moves around. also, when you sit on the edge- it too is very firm (someone had said that you about slide off- WRONG). i feel it's a little to firm for me so we are getting a 2" memory foam topper to soften some...hope we don't sink into oblivion! 2" memory foam should just give enought softness.