Just purchased E.C.O. 10" latex mattress and must say that the quality is there. To my surprise, the mattress arrived rolled up in a long carton box via UPS. It unrolled easy and took shape immediately. The mattress is definetly "very firm" at the beginning but will soften up a bit after a week or so. I"m currently debating purchasing an E.C.O. 1.5" latex topper to go with this mattress, which will complete the "perfect firm" mattress. I'm going to with the 1.5" topper just to give it a little bit more of "plush" feel, but will still be on the firm side. Other than this, it's a great quality buy and would recommend it to the people that prefer the firmer feel.