We bought the topper because I wanted latex, not memory foam. Memory foam toppers seem more easily available and cheaper, but our bedroom is very hot in the summer and cold in the winter and I had heard that memory foam responds to the ambient heat a lot. So I wanted Latex. --- We recently bought a new mattress but I was feeling strapped and didn't want to pop for the extra $400 luxury package that would have put the latex on the mattress. It seemed okay to me in the store... But we got it home and slept on it a few nights I was really feeling the lack of luxury. It was uncomfortable and hard. Knowing when we bought it that this might happen, I had figured at the time that if this did happen it's cheaper to buy a pad (like this one). It's so much cheaper that if in three or five years I need to replace the topper, I'm still ahead. The topper on Overstock was at least $50 - 100 cheaper than anywhere else.--- Some other reviews on this topper I read said when they arrived their toppers were ripped up or unevenly cut, and that it put off tiny latex balls everywhere. We did not have those problems. The topper seemed somewhat delicate, as if its own weight would cause it to rip if you just grabbed onto it and pulled, so I sort of folded it over and lifted it around, instead of grabbing one end and pulling, to straighten it on the bed. But it wasn't raggedly cut, didn't have any defects, and didn't put off little latex balls. ---- On comfort - It didn't change the mattress from a 0 to a 10, I didn't get the "ooooh, sleeping on a cloud!" feeling I'd hoped for. But it is softer, a little more cush to the bed, and we're sleeping better, it's more a 6 or 7 out of 10 on the plushy scale.