The smooth cotton fabric and the neat embroidered striped detail recall luxury hotel living. The sheets look best new right out of the package--neatly pressed and pristine--as they become a bit rumpled after washing and drying. But I prefer a rumpled sheet to the unknown health effects of a chemical wrinkle-free treatment. After two washing/drying cycles, they appear to be holding up nicely. So far, I considered these sheets a good value.