I was at first hesitant buying this rug as I have learned from previous experience judging the true color of a rug is tough over the internet. I actually bought two 8x10's and crossed my fingers. This rug is absolutely gorgeous! The individual threads are of varying lengths which adds to the modern shag look of the whole thing. The charcoal gray main color really pops with the white and slight blue tones. The blues mentioned are barely noticeable making this more of a charcoal gray rug with white tones intermixed. This rug had no weird smell and no shedding out of the bag. It seems to be made of high quality materials and has a nice sheen to it making it an elegant focal point of my modern living space . I highly recommend this rug to anyone looking to aid some flair to their own modern living space. I am extremely happy with my purchase!