For over a year, I've been searching for an area rug to replace a tattered too-big kilim in our living room. My initial reaction was that this rug was heavy to move around (a good thing, actually) and it smelled very "wooly." Shedding is minimal¿it's what I'd expect with a new good quality wool rug. This rug satisfies all my criteria: (1) The lush palette is muted but rich. On my screen, the colors are a little more yellow than they are in real life. (2) The transitional pattern works for modern and traditional interiors. Until I saw this rug, I was convinced (convinced!) that I wanted a contemporary rug with very subtle pattern. This rug looks terrific with our contemporary furniture, paintings and Kuba textiles. (3) The rug feels sumptuous under bare feet. (4) The label is from a very famous, established company and describes the quality as "heritage." It's also No Child Labor. (5) As the Dude says in "The Big Lebowski" (dir. Cohen brothers, 1998), the rug really "pulls the room together." Overall, the entire family is pleased with our purchase. Buying rugs online is kind of scary; I really depended on accurate reviews to judge its quality. The rug took one week to arrive and the $2.95 shipping fee cannot be beat! I only wish it had been available in 8' x 8'. The rug has really breathed new life into our living room and I hope to enjoy it for many years.