Amazing quality for the price. The rug rolls out flat right away. The texture is awesome. Its plush and soft by not shaggy. I got this rug because my living room has dark gray furniture, dark hardwood floors, beige walls and white crown molding. All of the art has shapes and geometry so this rug is great because a patterned rug would have been too busy, and a plain rug too boring. So the texture of this rug adds interest without over powering. Its sooooooo pretty.