I have two other sisal rugs from other manufacturers, and they are so rough that you can't even stand in one place very long if you are bare footed. This rug is comfortable to stand and walk on, and has a more refined texture and appearance. The boarder is very well done, and the color is warm and pleasing. The backing is excellent---it stays in place nicely. Overall, this is a very good value for the money. And, although I hate to admit it, the cats have sharpened their claws a few times and it does not even leave a mark loosen the fibers. I really like this one!