My stylist recommended this hair dryer to me b/c I was going through 2 or more hair dryers per year. She's been using hers in the salon for over 4 years and it's still working perfectly! It gets so much hotter and blows so much harder than any other dryer I've ever used. If the high settings are too much for you, it's super easy to kick it down a notch. My hair is super thick and coarse and this has cut my hair fixing time in half. I can't believe how quickly it dries now! And, it's a perfect compliment to round brush drying............looks more like a professional blow out. Love this dryer!