I normally purchase sheets from the chain superstores. I will never do that again. These flannel sheets are very soft in my opinion. They are the heaviest duty sheets I have owned in 30 years and they fit my beds perfectly (I did not even need to use those rubber corner straps for the first time ever.) I am going to purchase more this moment, because I find when you are lucky enough to find something you really like you can never locate it again later.