These towels are top-notch hand towels. To be honest I have not seen anything comparable in stores in my area, certainly not for this price. They are thick and soft but not super soft. The texture is very nice and we chose the gold color which is lovely. We use these towels for a busy powder room where a family of six is constantly washing hands!! I am so glad I got them because they are standing up to lots of use and washing and they are thick, big and wonderful! Great value.