I ordered this ring as I was looking at similar Tungsten Carbide rings with similar inlays here in my home town. They were all between $300-$400, and I wasn't sold the inlays, as they were all kind of high tech looking with different reflective fibres inlaid in them. I figured for the price, plus the discount for the sale that was on, I could always buy something different if I didn't like it. No need though! Even my fiance who was very sceptical of the price was pleasantly surprised.