This product truly took my bathroom to the next level. Most shower curtains in the big box stores are boring, too busy, or childish. This shower curtain lends the right bit of class to a room that often gets neglected while decorating. This curtain was most decidedly purple - a luxurious deep purple. If you are looking for the color of a purple crayon, this is not your shower curtain. It is also not a purple tinted more on the red side. It seems as though some people are getting hung up on the color not matching their expectations. But let me assure you, the color is beautiful and nowhere near black. I would highly recommend this product for any classy, modern bathroom.