Not the highest quality faux fur out there, but pretty good overall. I'll be able to use this on a regular basis without being terrified of ruining something outrageously valuable. The fur itself is nice and soft, especially after cleaning, and is easily brushed out if it gets a little mussed. The backing is sturdy and soft. I would avoid letting pets sleep on it, but with reasonable care, this throw should last a long time and look great.