I selected these towels specifically for the sculpted jacquard design. I needed towels with some interest to display on a towel bar over the tub in our master bath. I ordered white for a "spa like" look and I am very pleased. Out of the package, towels were matted but after washing and drying they are soft and fluffy. This is not a super thick or heavy towel but the Turkish cotton is nicely woven and the jacquard design is lovely.