I was a little worried when I saw some of the negative reviews this bedding has gotten, but I am quite pleased. It is indeed Ivory, which the description states plainly, the photo does look a bit pink. There are plenty of bows; they of course get flattened a bit in shipping but 10 minutes in the drier it is beautiful. I also saw complaints about the gathered look at the end, it looks like the picture to me. I do wish I could get more decorative pillows with the set but had no problem finding decorative pillows elsewhere. Also, the price for this product is great! I saw it listed up to $500 on other sights. It is fluffy, girly, and gorgeous.