I love this kitchen gadget! I have only had it over the weekend so I can't say if it will continue to be as wonderful as it is now, but it is Kitchen Aid and that tends to be a reliable brand. I have used it to make baby food (blender), Guacamole (chopper and blender), and apple cheddar soup (blender again). It is so easy to use, to clean and gets the job done thoroughly and well. The only potential negative is that you can't switch it to "on" and leave it like that you have to hold the button down. At first I didn't like this feature but really it is probably good especially when blending because it stops immediately once your hand is off of it. The grip is comfortable, and as stated before works like a charm. We have a XXXXX and XXXXXX regular blender-after this I think it's destined for donation to a locale thrift store.