I bought this product because my conventional ironing skills were seriously lacking. Despite my best efforts, my attempts at ironing yielded terrible results. I'd iron one side of a garment only to turn it over and find I wrinkled or re-wrinkled the other side. After debating the purchase of a steamer for quite some time, I finally decided to pull the trigger. I researched commercial steamers and found this model (though not necessarily the pink version) received the highest volume and most positive overall reviews. Based on that, and the reputation of the Jiffy name, I ordered the J-2000 from Overstock because the price was better than any competitor. Having used this product several times a week for several weeks, I couldn't be much happier. Sure, it might not always be quite as effective as a regular iron, but for the most part, it keeps up extremely well. Also, and most importantly in my opinion, it's a million times easier, quicker, and more convenient. I loved this product so much, I bought one for my mother for her birthday and will likely be purchasing one for my sister as a wedding gift.