I absolutely refuse to spend $10,000 on a watch. As a matter of fact, I refuse to spend $1,500. I don't care how much money I accumulate, I just will never do it. It's not worth it. So, in steps Invicta. These are absolutely great watches that have the same fashion sense as many of the premier watch makers in the world. In the case of this watch, the Pro Diver S2, it is a phenomenal watch. It is sturdy, sporty and really good looking. Buy this watch, and put the money you didn't spend on a Rolex in a well diversified mutual fund for the long haul.