I ordered this flat iron when the Revlon brand one I had bought at Target started to show signs of wear. The one I had was a larger "iron" base and had "teeth" to comb your hair as it straightened it, so I wasn't sure about this one. I love this one though!! It straightens my hair WAY better than my old one, and there are 2 bonuses I wasn't expecting...my hair seems softer and less frizzy. My only 2 beefs with this flat iron (which is why I gave it 4 stars instead of a 5) is the temperature control dial is very difficult to reach, since it's in near the hinge part where it opens & closes on the inside and also I wish the heating space was larger, like a 1 1/2 or 2" plate would be better and it would make straightening my hair go quicker, since it is a 1" plate, I have to take smaller portions at time. Overall, I do recommend this iron, I think it's much better than any you will find in a store (like a Target or Walmart or something like that) and the price point is that of a store, so worth giving it a try!