This product is great. Don't be fooled by the cheap price and think that this is just another generic sticky transparent plastic material. The screen protector comes protected on both sides. Simply peel off the protective cover and apply it onto your iPhone - just takes 3 seconds - no bubbles, markings, fingerprints, scratches, what have you. I wish I could give it 6 stars. Word of caution - haven't tested the "reusuable" aspect of this screen protector...but my guess is this product is not as reusuable as one may like.