I have read many reviews on other similar products and how difficult they were to place on the screen. This screen protector is very easy to use and fits perfectly on the iPhone. It is a little thicker than other brands, but does not diminish any of the functionality of the touch screen. Its thickness helps in making sure there are no kinks or bubbles when it is placed on the screen. The squeegee ensures that no bubbles are left underneath the screen and the accompanying cloth works very well to lift off all finger/ear prints. The directions also say that it can be removed, washed and replaced, but I have not tried this feature yet. Overall, I am very satisfied that my iPhone screen will not get scratched with this protector in place.