This pillow is seriously under stuffed. It flattened the first time I used it. It was as if there was no pillow at all, my head went right to the mattress. And seriously, who cares about the thread count on a pillow? I'm just going to put a case over it. What I want is plenty of down, and this doesn't have it. Not only that, the tag fads minimum 75% down?!? I thought it was supposed to be all down. Keep looking if you want a firm pillow.