Although the rug is really not white but a variation of a lot of hues starting from white to dark beige, the rug is absolutely beautiful. Despite the lousy picture above, I gave it a shot and bought it anyway as it was only little over $100 for a size like that. I couldn't believe my eyes when I unpacked it. The rug has a myriad of wonderful neutral hues and textures. It brightens up my dark small New York City studio apartment. I love it and every time I look at it, it brings smile to my face. This was definitely one of the best buys I ever made.