I looked at all the natural fiber rugs on Overstock for several weeks before buying this one, and I am very happy with this purchase. It's in our main living room/family room and the very natural, almost honey brown color warms up the room (wood floors, leather furniture). We've had it a few weeks now and I can say that It's also very durable (children and 100 pound dog in the house). Although it's not "soft" it's not uncomfortable, either. We don't mind at all going barefoot on it. We've vaccumed it and wiped up a couple of spills, which left no stains or pulling or shedding of the fibers. One high traffic corner curls up a very little bit - we're still trying to figure out how to fix that. Also, it arrived 2 days after I placed the order - and packaged very well - loved that!